OUR NETWORK
Connected Where It Counts.
Our network spans professional sport, corporate business and media — built over years of genuine relationships with the people who make commercial decisions. It's what sets us apart.
Relationships that open doors.
In the world of commercial partnerships, who you know matters as much as what you know. Our network has been built deliberately over many years — through genuine engagement with athletes, brands, sporting organisations and media companies across Australia and internationally.
When we make an introduction, it carries weight. When we approach a brand on behalf of an athlete, we're not cold-calling — we're connecting people who already trust us. That's the Willpower & Co. difference.
Sport. Business. Media.
Sport
We have deep connections across professional sport in Australia and internationally — from elite athletes and their management teams to sporting codes, clubs, academies and events. Our relationships span multiple codes including football, cricket, rugby, tennis, golf, swimming and more.
- Professional athletes across multiple codes
- Athlete management and representation
- Sporting clubs and franchises
- National and state sporting bodies
- Sports events and tournaments
- High-performance programs and academies
Business
Our corporate network spans marketing decision-makers, brand managers, sponsorship leads and senior executives across a broad range of industries — from consumer goods and financial services to technology, retail, health and hospitality.
- Marketing and brand directors
- Sponsorship and partnerships managers
- Senior executives and founders
- Consumer goods and FMCG brands
- Financial services and professional services
- Technology, health and retail sectors
Media
We maintain strong relationships across broadcast, digital and social media — including sports broadcasters, content producers, digital publishers and social media talent. These connections allow us to develop content strategies and campaigns that reach the right audiences at scale.
- Sports broadcast networks
- Digital media publishers
- Content production companies
- Social media talent and creators
- Podcast networks and audio media
- PR and communications agencies
200+
Athlete relationships
50+
Brand partnerships delivered
10+
Sports codes covered
AU · Global
Where we operate
A network is only as valuable as how you use it.
Targeted introductions
We don't blast your brief to everyone we know. We identify the right people, make considered introductions and ensure every conversation has a genuine chance of leading somewhere.
Warm relationships
Our network is built on trust. When we reach out on your behalf, we're calling on relationships we've invested in — which means a warmer reception and a higher chance of a positive outcome.
Ongoing intelligence
Being embedded in the sport and business ecosystem means we hear about opportunities early — before they're publicly announced or widely known. Our clients benefit from that intelligence.
Long-term thinking
We build relationships for the long term, not just the next deal. That means our network grows stronger over time — and so does the value we can deliver for our clients.
Want access to our network?
Whether you're a brand looking to connect with the right athletes, or an athlete looking to build commercial relationships with the right brands — our network is your network.